Posts Tagged ‘membership’
7 Ways This Council Used a Political Campaign Strategy to Amplify Membership
Story by Kate Jacobs, Marketing and Public Relations Director of the Pathway to Adventure Council Cub Scouting was the candidate and sign-up night was election day. The Pathway to Adventure Council ran its membership drive like a political campaign last year and ended up with a 53 percent growth in Cub Scouting year over year (4,891…
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